What are you trying to communicate about your company?   How do you tell people what you stand for?  Marketing is about values.  It is giving an identity to something or someone.  That message will change or be refined through the years but there must be clarity about what those core values are.

How did Nike create their brand?  They did not compare themselves against other sports shoes.  They did not talk about the features of their products only the benefits of using their products.

Product differentiation is also important and there is so much more to branding than just a mark or a logo.

We want to look at the secrets of branding.

We are going to take time to explore all of these in our lounge.

The promotion of products and services of brands by using digital technologies.  According to Wikipedia, this method of marketing includes the use of mobile phones, display advertising and any other digital medium.

The process of using these various mediums can be done by way of search engine optimisation, search engine marketing, content marketing and various other types of techniques using digital marketing, internet and any other non internet channels such as SMS and MMS.

It is time to get to know this medium of marketing if one is not familiar with it.  This is going to a space where learning can be leisurely and interesting.