What are you trying to communicate about your company? How do you tell people what you stand for? Marketing is about values. It is giving an identity to something or someone. That message will change or be refined through the years but there must be clarity about what those core values are.
How did Nike create their brand? They did not compare themselves against other sports shoes. They did not talk about the features of their products only the benefits of using their products.
Product differentiation is also important and there is so much more to branding than just a mark or a logo.
We want to look at the secrets of branding.
We are going to take time to explore all of these in our lounge.